An ode to everyday moments

Our Story

Fur Elise was born from the belief that pet essentials can be as beautiful and considered as anything we choose for ourselves. What began as a personal search for thoughtful, design-forward products quickly grew into a deeper vision — to create a brand that honors the quiet rituals and emotional rhythms of life with pets. Inspired by Beethoven’s Für Elise, our name reflects the heart of what we do: crafting pieces that feel timeless, expressive, and lasting. Just like the melody, we hope our products bring a sense of calm, beauty, and presence to the everyday. Fur Elise is our love letter to modern pet parenthood — a place where elegance meets ease, and where everything we create is made to feel like home.

Our Philosophy

We believe in quiet luxury — in objects that speak softly but leave a lasting impression. At Fur Elise, form and function are never at odds. Every detail is intentional, designed to fit effortlessly into your life and your space. We draw inspiration from the moments that matter most: the first stretch of morning light, the comforting sound of paws on hardwood, the gentle pause at the end of a long day. These are the moments that shape our designs — calm, essential, and quietly meaningful. For us, design is not about excess, but about what endures. We believe pet essentials should feel personal, poetic, and beautifully lived-in.

Our Commitment

We’re committed to creating products that last — in quality, in purpose, and in emotional resonance. From materials to manufacturing, we choose thoughtfully at every step, prioritizing craftsmanship, comfort, and aesthetic harmony. We design with pets and their people in mind, crafting each piece to support not only daily function but also deeper connection and joy. Our promise is to offer items that feel as good to use as they are to give — timeless, refined, and made to be part of your everyday story. Fur Elise is for those who believe that even the smallest moments with our pets deserve beauty, care, and intention.

Our Values

What we believe in, and what you can expect from us — always.

Quality & Functionality

Every piece we offer is designed to last — both in form and in function. We use high-quality materials and time-tested construction methods to ensure our products are durable, beautiful, and comfortable.

Attention to Detail

Subtle textures. Refined finishes. A strap that fits just right. We believe great design is in the details. Each product is crafted with care and intention, so that what feels small makes a lasting impact in your everyday routine.

Timeless Aesthetic

Our collections are made to integrate seamlessly into your space — soft, neutral, and quietly luxurious. With a focus on simplicity and beauty, we design pieces that honor your personal style and home.

Sustainability & Ethics

From responsible sourcing to minimal packaging, we make thoughtful choices that reduce waste and prioritize longevity — because sustainability is more than a trend; it’s a commitment to doing better.

Meet the founder

Fur Elise was founded by Connie Xu — a lifelong animal lover with a deep appreciation for thoughtful design. What began as a personal pursuit to find elevated, functional essentials for her own pets quickly evolved into a mission to reimagine the everyday routines of modern pet parents.

With a background in consumer insights and a sharp eye for detail, Connie brings both emotional intuition and strategic intention to every product. Each item is made to blend seamlessly into a beautifully curated lifestyle — one that honors the bond between pets and their people.